MT Racing: Achieving Unified Commerce for B2B & B2C on Magento
2×
Faster Repeat Ordering
60%
Faster Bulk Ordering
40%
Fewer Ordering Errors
Overview
MT Racing, a subsidiary of Hobby 1, serves RC enthusiasts with a growing range of performance parts. Built on Hobby 1’s existing Magento infrastructure, the objective was to evolve MT Racing into a dual-purpose platform.
The challenge was to support both retail (B2C) customers and wholesale (B2B) buyers, from individual hobbyists to bulk-ordering dealers, while keeping everything managed within a single, centralized system.
Industry
Collectibles & RC
Gaming Accessories
Services
Magento B2B & B2C Commerce Setup Multi-Store Architecture Implementation Wholesale Workflow Development Feature Enhancements & Optimization Maintenance & Support
Location
St. Charles, MO, US
Technologies
Magento 2, Google Analytics 4, Mageplaza Extensions, Elasticsearch, Redis Caching, Apple Pay & Google Pay, Stripe.
Challenges Faced By MT Racing
As MT Racing expanded into both retail and wholesale, it needed to support two distinct buyer groups with very different purchasing workflows. Wholesale customers required fast, bulk ordering with access to custom pricing, while retail customers expected a simple, intuitive shopping experience.
The challenge was to support both within a single Magento setup, without blending user journeys or adding complexity to backend operations.
- Simplifying bulk ordering for SKU-based purchases
- Reducing errors in high-volume orders
- Enabling faster repeat ordering for wholesale accounts
- Controlling access to wholesale pricing and workflows
- Maintaining consistency across multiple storefronts
Our Approach: A Unified Magento Multi-Store Architecture
Instead of running two separate websites, we implemented a Unified Commerce architecture using Magento’s multi-store capabilities, allowing MT Racing to serve both B2B and B2C customers within one structured system.
Controlled Wholesale Access System
Built a dedicated wholesale portal with role-based access to ensure only verified dealers can view pricing and place bulk orders.
High-Speed SKU Uploads
We implemented a CSV-driven workflow so wholesalers could bypass the storefront and place bulk orders in seconds.
Error-Free Ordering Design
Integrated SKU visibility and structured inputs to eliminate the manual errors common in high-volume racing part orders.
Reorder-Focused Purchase Experience
We optimized the customer dashboard for speed, allowing dealers to replicate previous bulk orders with a single click.
Flexible Payment & Billing Flow
Integrated Stripe Split Payouts to automate payments between customers, the platform, and horticulturists, ensuring secure and hands-off billing.
Structured Multi-Store Commerce Setup
Implemented Magento multi-store architecture to run separate B2B and B2C storefronts while managing products, orders, and customers from a single backend.
Key Outcomes
Faster Bulk Ordering Workflows
Fewer Errors in High-Volume Orders
Quick Reordering for Wholesale Buyers
Controlled Access to B2B Pricing