How Expect More Ag Built a Better Local Buying Experience with Shopify
3×
Faster Order-to-Fulfillment.
90%
Reduction in High-Value Transaction Fees
100%
Elimination of Manual Location & Inventory Checks
Overview
What began as a local effort to better support growers has grown into the Expect More Ag Network, focused on accessibility, convenience, and strong connections within the agricultural community.
Serving farmers and ag businesses, Expect More Ag makes essential products easier to access while working within real-world conditions, where availability varies by region, fulfillment isn’t always standard, and relationships still matter.
As demand increased, they needed a more structured way for customers to discover and order products, without losing the simplicity and trust that define their network.
Industry
Agriculture
Services
Shopify Store Development Ordering Workflow & Logic Structuring Custom ACH Payment Integration Fulfillment System Setup Customer Data & Access Control Implementation Backend Integration UX/UI Optimization
Location
Greenville, IL, USA
Technologies
Shopify, Zoho Payment (ACH Integration), QuickBooks Online, Zapiet.
Challenges Faced By Expect More AG Network
Before moving online, Expect More Ag managed orders through manual coordination. Availability depended on location, fulfillment varied between delivery and pickup, and payments didn’t always follow standard online methods. At the same time, certain products required controlled access for customers. Without a clear system, this led to delays, extra coordination, and a process that was difficult to maintain consistency in.
- Location-based availability required manual validation
- Frequent follow-ups to confirm orders and delivery options
- Mixed fulfillment needs without a clear structure
- Limited use of credit cards makes standard checkout less effective
- Customer verification requirements before allowing purchases
Our Approach: Creating a Better Way to Order Ag Products
Rather than forcing a standard e-commerce setup, our focus was on building a system that reflects how Expect More Ag actually functions, where availability depends on location, fulfillment varies, and payments don’t follow typical online methods.
We simplified their Shopify around these conditions to make ordering clearer and reduce manual effort, while still keeping the flexibility the business relies on.
Location-Based Product Availability
We implemented ZIP-code-based catalog visibility so customers only see products available in their region, removing manual validation and follow-ups.
Custom ACH Payments for High-Value Orders
We integrated Zoho Payments for shopify ACH, reducing credit card fees and supporting large B2B orders with a more practical payment method.
Streamlined Local Fulfillment
Agricultural logistics aren’t one-size-fits-all. Using Zapiet, we unified Buy Online, Pick Up In-Store (BOPIS) and local delivery into a single, structured flow. This provides transparency with clear timelines and zero manual coordination.
Approval-Based Customer Access
Not every product is for every buyer; customers submit required details during signup, and the team approves accounts based on eligibility, ensuring controlled access without ongoing follow-ups.
Connected Operations Across Systems
We integrated billing, inventory, and workflows through QuickBooks and automation, improving visibility and reducing day-to-day manual work.
Key Outcomes
Lower Transaction Costs with ACH Payments
Self-Service Ordering with Clear Logic
Location-Based Product Visibility
Clear Delivery and Pickup Options