A Shopify Overhaul That Fueled Multi-Region Growth for a Wellness Brand
95%
Navigation Error-Free Resolution
+40%
Multi-Region SEO Improvement
50%
Fulfillment Complexity Reduction
Overview
This wellness technology brand on a mission to improve sleep quality using NASA-inspired red-light therapy. Their innovative devices help people fall asleep faster, enjoy deeper rest, and wake feeling refreshed, all without medication or invasive treatments. Combining science-backed technology with user-friendly design, they make better sleep accessible to everyone.
Industry
Health & Fitness
Technologies
Shopify, HTML5, CSS3, JavaScript, Weglot & SEO Manager Apps
Location
United States
Challenges Faced By the Brand
As the brand rapidly expanded into new regions, their Shopify store began to buckle under the pressure. What once served a single market well now struggled with global demands. Some visitors landed on broken subdomains and 404 errors, while incomplete language settings made the experience feel impersonal. Missing FAQ and review schema quietly reduced search visibility, making it harder for new customers to find the brand.
Behind the scenes, outdated product content lowered engagement, and a complex multi-SKU discount system slowed fulfillment and muddled reporting. To overcome these growing pains, the brand set out to refine its Shopify presence, delivering a consistent experience for customers across all regions and devices.
Broken Shopify subdomains causing 404 errors.
Incomplete language and region setup limiting targeting.
Outdated homepage and product pages lowering engagement.
Complex multi-SKU discount setup slowing fulfillment.
Our Approach : A Multiregional Upgrade For Global Impact
With performance and regional reach in mind, we reinvigorated their Shopify store by revamping design, fixing technical roadblocks, and fine-tuning operations to deliver a unified experience across web and mobile.
Navigation Errors Reduced by 95%
We fixed broken subdomains by correcting DNS settings, cleaning .liquid code, and implementing accurate redirects, ensuring smooth navigation across US, CA, and CA-FR storefronts.
+40% Improvement in Multi-Region SEO
We configured accurate language and region targeting with proper SEO tags and optimized translations, so each audience was served the correct store version.
Faster Load Times Across Devices
We cleaned up heavy assets, optimized scripts, and well optimized page structures on both web and mobile to significantly improve speed and performance.
50% Reduction in Fulfillment Complexity
We introduced unique SKU logic and simplified multi-SKU discount handling, enabling smoother cart handling, faster order processing, and clearer backend reporting.
Key Outcomes
95%
Navigation Error-Free Resolution
+40%
Multi-Region SEO Improvement
50%
Fulfillment Complexity Reduction