A Shopify Revamp That Put a Golf Brand Back on Track
68%
Increase in Product Engagement
2x
Faster Navigation Across Collections
95%
GA4 Tracking Accuracy Achieved
Overview
A Modern Golf Brand makes stylish, comfortable golf clothing with a focus on sustainability. Their gear is designed for golfers who want to feel good on the course and look good off it too. They needed a Shopify site that felt as clean and modern as their brand, something easy to shop, and ready to support both everyday customers and wholesale buyers.
Industry
Golf Apparel & Accessories
Services
Eco-friendly, performance-driven golfwear for men and women
Location
Seattle, WA, USA
Technologies
Shopify, GA4, custom navigation & collection templates
Challenges Faced by the Brand
This sustainable golfwear brand had established a digital presence with Shopify. As the brand expanded, they recognized an opportunity to enhance their user experience to better align with their growth trajectory. They wanted to expand their filtering capabilities, create more cohesive collections, and develop a more intuitive product discovery journey. As their catalog grew with each collection launch, they sought a more flexible system for organizing products in meaningful, shoppable ways. The backend needed greater flexibility for dynamic product grouping and arrangement. The team also wanted better visibility into user behavior patterns and engagement metrics to optimize the customer journey. What actually began as small friction points soon became major blockers for growth. This step created an uninterrupted performance that gave experiences that the brand deserved.
- Confusing and unintuitive navigation
- Limited filtering and disorganized collections
- Rigid backend with manual workarounds
- No visibility into user behavior or drop-offs
Our Approach: Creating a Shopping Experience That Just Clicks
Great UX is all about removing every tiny friction point that stands between a customer and what they're looking for. That's exactly what our work is based on.
68% Increase in Product Exploration per Session
We revamped their site’s navigation and introduced faceted filters to guide users more intuitively through the shopping journey. With filters for color, product tags, and categories, customers now reach the right product faster, boosting engagement and reducing drop-offs.
2x Faster Navigation with Custom Jump Links
To solve disjointed browsing, we added a dynamic “jump navigation” system on collection pages. Now users can skip to the sections they care about instantly, cutting browsing time in half and encouraging deeper page interaction.
83% Flexibility in Product Grouping
We developed a modular “Primary Collection” template that automatically pulls products from sub-collections like Men’s Pants or Men’s Accessories. No more manual workarounds; the backend is now fully flexible, scalable, and easy to update without dev support.
95% GA4 Tagging Accuracy for Smarter Decisions
We integrated and validated GA4 across the site to give a complete visibility into user behavior. Every filter click, product view, and navigation action is now tracked, helping the team understand what’s working and where users may still fall off.
Key Outcomes
68%
Increase in Product Engagement
2x
Faster Navigation Across Collections
95%
GA4 Tracking Accuracy Achieved