Smarter Shopping for a Growing Clean Beauty Brand
35%
Faster Product Discovery
70%
Lower Bounce Rate
95%
Automated Shipping Process
Overview
Refined By Roots is more than a beauty brand, it’s a lifestyle rooted in clean, plant-based haircare and mindful living. Every product is crafted to nurture natural strength, self-care, and wellness, resonating deeply with a growing community that seeks authenticity and conscious choices. Their vision revolves around embracing nature, celebrating individuality, and inspiring a healthier approach to beauty.
As their loyal community expanded, they saw an opportunity to elevate their Shopify storefront to match the quality and care behind their brand.
Industry
Beauty & Wellness
Services Provided
Shopify Store Redesign, FedEx Shipping Integration, Product Filters on PLP, UX/UI Optimization
Location
St. Louis, Missouri, USA
Technologies
Shopify, Liquid, JavaScript, HTML, CSS, FedEx API
Challenges Faced By Refined By Roots
As their customer base expanded, operational and user experience challenges started to surface on their Shopify store. Shoppers found it harder to navigate the site smoothly, with limited filtering options making product discovery time-consuming. Small points of friction during browsing and checkout gradually impacted the overall shopping experience. Meanwhile, on the backend, the internal team faced delays with manual order processing and shipping tasks, making it difficult to keep pace with growing demand.
Outdated interface failed to reflect the brand’s reputation.
Clunky navigation made browsing difficult, increasing bounce rates.
Limited product filters slowed down product discovery and decision-making.
Manual shipping processes caused fulfillment delays and operational inefficiencies.
Our Approach: Turning Brand Vision into Digital Experience
We focused on creating a smooth, intuitive storefront that reflected the brand’s premium identity while streamlining backend operations for efficiency.
35% Faster Product Discovery
We introduced advanced filtering options by category, type, and need, making it effortless for customers to explore the catalog. As a result, product discovery became 35% faster, leading to quicker decisions and a smoother shopping experience.
70% Lower Bounce Rate
We redesigned the product detail pages with a clean, mobile-first layout that aligned with the brand’s identity. This intuitive design kept visitors engaged, resulting in a 70% reduction in bounce rates.
95% Automated Shipping Process
We integrated FedEx directly into the Shopify backend to automate shipping rates, label creation, and tracking updates. This reduced manual effort, sped up fulfillment, and made the delivery process smoother for both the team and their customers.
Key Outcomes
35%
Faster Product Discovery
70%
Lower Bounce Rate
95%
Automated Shipping Process