A Shopify Revamp That Doubled a Premium Golf Apparel Brand’s B2B Pipeline
2x
More Wholesale Leads Captured
35%
Less Page Weight, Faster Load Times
100%
Brand Consistency Across Devices
Overview
A Golf Apparel Retailer creates premium golf clothing that combines performance with style. The brand designs everything for golfers who want to look good both on and off the course. They needed their Shopify storefront to reflect the sleek, international version of their brand. Most importantly, they wanted to make it easier for wholesale buyers to reach out and connect without friction.
Industry
Retail and Fashion Apparel
Services
Golf Apparel and Wholesale Supply
Location
United States
Technologies
Shopify, Klaviyo
Challenges Faced by the Brand
The Brand wanted their shopify storefront to showcase the premium and modern golf apparel brand. Their existing site needed better cohesion, smoother navigation, and an enhanced experience for wholesale buyers looking to connect. Addressing these areas could strengthen the brand experience and accelerate wholesale lead generation.
- No Form Infrastructure to Support Dual Submission
- Scattered Site Navigation and Redundant Pages
- Brand-Design Mismatch Across Devices
- Slow Load Times Due to Heavy Media and Page Bloat
Our Approach
With the shared visions, we revamped their storefront from the ground up, creating a cohesive brand experience that turns visitors into wholesale leads.
2x Increase in Wholesale Lead Capture Accuracy
A custom dual-submission form was developed and integrated directly with both Shopify and Klaviyo. This ensured that every form submission was stored in Klaviyo for marketing and also instantly delivered via email to the client’s inbox. This prevents the lost or delayed leads.
Cleaner User Journey with Focused Navigation
We reduced page bloat by suppressing non-essential pages like the blog, lookbook, and club. This made the navigation simple, making it easier for users to focus on shopping or wholesale engagement.
100% Brand Consistency Across Devices
We implemented a precise frontend rebuild. Videos were reformatted, and embedded to maintain design fidelity across screen sizes and devices.
35% Less Page Weight, Faster Load Times
To improve performance, we hosted brand videos natively on Shopify and removed heavy assets tied to unused pages. This helped reduce initial page weight and speed up both mobile and desktop loading times.
Key Outcomes
2x
More Wholesale Leads Captured
35%
Less Page Weight, Faster Load Times
100%
Brand Consistency Across Devices