Lawson Case Study: Checkout with Shopify Checkout Extensibility
76%
Growth in Same-Store Sales
100%
Checkout Stability Across Updates
22%
Increase in Checkout Completion Rates
Overview
Lawson, a trusted leader in screen printing and digital printing solutions, transformed its online sales by upgrading to Shopify Checkout Extensibility. Known for manufacturing top-quality printing equipment, supplies, and providing unmatched training and support, Lawson wanted its checkout to reflect the same reliability as its products. By modernizing their checkout experience, they achieved faster load times, uninterrupted stability across updates, and a 76% boost in same-store sales.
Industry
Lawson screens and Digital Products
Services
Manufacture and Supply Screen printing equipment, Digital Printing Machinery, Printing supplies and consumables, Training and Technical Support and Business Startup Support.
Location
St. Louis, MO, USA
Technologies
Shopify apps
Challenges faced by Lawson
When Shopify revealed it would phase out checkout.liquid in favor of a more secure, app-based checkout, Lawson knew it was time to move forward. Their existing system was already slowing down and lacked the flexibility they needed. With each update from Shopify, the risk of broken features and checkout issues increased. Their upgrade became mandatory, they could have faced lost sales, longer load times, and growing security concerns. Moving to the new system wasn’t just a fix; you can consider that as a smart step toward a more trustworthy and future-ready experience.
- Slow and outdated checkout experience
- Features could stop working after Shopify updates
- Hard to customize checkout layout or logic
- Increasing risks to data security and compliance
Our Approach: Outdated Checkout? Fix It Before Your Customers Leave
70% Faster Checkout Load Times
To replace Lawson’s slow and outdated checkout experience, we upgraded to Shopify Checkout Extensibility and optimized every touchpoint for speed. The result was a 70% faster checkout process across desktop and mobile making it easier than ever for customers to complete their purchase without hesitation.
100% Checkout Stability Across Updates
Legacy checkouts often break with Shopify’s platform updates. We eliminated this risk by building a future-proof, update-friendly checkout system using native Shopify tools and app-based logic. This ensured 100% feature stability during releases which allowed Lawson to scale without disruption or code conflicts.
22% Increase in Checkout Completion Rates
Lawson’s old checkout lacked flexibility and visual alignment with their brand. Our custom solution introduced a modular layout with editable blocks, personalized messaging, and trust signals. This not only guides the buyer journey but also reinforces brand trust helping reduce cart abandonment significantly.
PCI-DSS v4 Compliance Achieved
Data security and compliance were growing concerns with the older system. By upgrading Shopify’s latest encrypted checkout architecture, we improved data handling, by ensuring PCI compliance, and added transparent policies. This upgrade increased customer trust and reduced support queries related to payments and security by 40%.
Key Outcomes
76%
Growth in Same-Store Sales
100%
Checkout Stability Across Updates
22%
Increase in Checkout Completion Rates