Smarter Mobile Checkouts: Hobby1’s 30% Conversion Lift Story
100%
Elimination of Storage Downtime
30%
Lift in Mobile
Checkout Conversions
3x
Increase in Product
Views per Session
Overview
Hobby1 connects RC enthusiasts, model builders, and collectors with premium remote control vehicles, model trains, slot cars, and scale accessories through their online store. As their customer base grew, they needed their Magento platform to keep up with the expectations of today’s hobbyists and deliver a fast, seamless shopping experience.
Industry
Collectibles & RC Gaming Accessories
Services
Online retail of RC Racing, Model Trains, Trading cards and accessories
Location
St. Charles, MO, US
Technologies
Magento 2, Google Analytics 4, Mageplaza Extensions, Elasticsearch, Redis Caching, Apple Pay & Google Pay.
Challenges Faced By Hobby1
Hobby1 faced a combination of technical and operational challenges that directly impacted customer experience, performance, and security. Their analytics lacked the accuracy needed to track buyer behavior and identify sales trends, making informed decisions difficult. Cart abandonment remained high, with no effective recovery system in place. Customers encountered slow product searches and limited checkout options, making the shopping experience less seamless. More critically, the site was vulnerable to carding attacks, form spam, and recurring disk space issues, each threatening both stability and trust. These interconnected challenges called for a holistic solution spanning security, user experience, and platform optimization.
Recurring Disk Space Issues
High Cart Abandonment Rates
Slow Product Search Experience
Lack of Modern Checkout Options
Our Approach: Implementing a Strategic Solution
To overcome Hobby1’s operational challenges, we implemented strategic solutions targeting performance, security, and user engagement.
2X improvement in checkout reliability
We resolved the performance obstacles by implementing Redis caching, cutting database load by 60%, and optimizing session handling. This eliminated downtime, improved reliability during peak traffic, and supported smooth GA4 integration for enhanced event tracking without compromising speed.
40% open rate on cart recovery campaigns
Our implementation of Mage plaza’s Abandoned Cart Email plugin automatically reconnected with customers who left items in their cart, using intelligent timing algorithms and personalized content based on cart contents and user behavior.
3X increase in product views per session
By reconfiguring Elasticsearch, we deliver search results 2X faster with higher accuracy. Our optimization included custom-tuned relevance scoring aligned with customer preferences, more intelligent product suggestions, and mobile-optimized performance that dramatically improved the shopping experience for all users.
30% lift in mobile checkout conversions
Our payment modernization strategy introduced one-touch Apple Pay for iOS and Safari users alongside Google Pay for Android and Chrome shoppers, creating a frictionless checkout experience across all devices.