How the New DMARC Policy Can Impact eCommerce?

The need for having a digital presence is booming especially with the many reliable eCommerce platforms like Shopify, Magento, WooCommerce, and much much more. With this tremendous growth comes the question of security.

If you are in the eCommerce game, the probability of you running email campaigns is high. Well in that case, if you are sending out 5,000+ emails a day, you should definitely know about the new DMARC policy, (Domain-based Message Authentication, Reporting, and Conformance) that was once considered a best practice and has now become mandatory.

Not adhering to DMARC is not an option anymore if you don't want your emails to end up in the Spam folder of your customers.

Not sure how to set up DMARC to your existing domain? Feel free to reach out to us. As the best eCommerce development company, we would be able to set up DMARC for your eStore pretty quickly without any hiccups.

There's also another policy you should be aware of, and you should read our detailed blog on Making Your Website ADA Compliant. It's not mandatory for now, but hey, who knows what the future holds for us? So, it's good to be prepared and it is always good to have a website that is inclusive and accessible.

So, let's focus on what's on the hand. What exactly is DMARC policy and how it can impact your eCommerce game?

Simply Put, Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a vital shield against the rising tide of phishing attacks and email spoofing.

DMARC is an email security protocol that authenticates emails by allowing domain owners to declare whether incoming messages are genuine from them. DMARC operates with three key policies to provide varying levels of protection,

1)p='none'
2)p='quarantine'
3)p='reject'

The 'none' policy allows domain owners to collect data on potential authentication issues without immediate action. 'quarantine' diverts suspicious emails to a specified folder, and 'reject' outright blocks any email failing authentication.

Not only that, DMARC also requires you to be compliant with the Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). Adding these records to your domain is also mandatory.

Now that you understand the basics, what changes does this bring to you?

Authenticate Your Emails

This was, is, and will be one of the primary boxes to tick for every email marketer regardless of the nature of the business you're marketing for. This has been the best practice, but post-February 2024, it will be mandatory.

Provide a One-off Un-Subscribe Link

We have seen many marketers NOT including the unsubscribe option for the end users or sometimes the user has to log in to their account to unsubscribe from the mailing list. That is no longer the case and you should include a button that redirects to a link where the user can unsubscribe from your mailing list simply and quickly.

Note that this is only for email marketing and not for any transactional or order emails that you're sending out.

Keep The Spam Rate Threshold

This is one of the important things to look out for. You should meet the desired Google spam threshold of 0.3%, ie, only 3 of your 1000 emails should be in spam and no more than that. You can check your spam score by yours visiting Google's Postmaster Tools.

DMARC policy can positively impact your eCommerce business for many reasons. Let us fill you in with the benefits real quick.

A Strong Defense

E-commerce platforms are prime targets for phishing attacks due to the wealth of sensitive information they handle. DMARC can prevent this with ease. For high-volume email senders in the e-commerce arena, the mandatory DMARC policy acts as a robust defense against phishing attacks. With a 'reject' policy, impersonation attempts can be left at the gate of your eCommerce door.

Reach Your Target Audiences Better

Afraid of going to the spam folder because of the sheer amount of emails you're sending? Say no to that fear with the DMARC in place. With the DMARC policy set in place, high-volume email senders can expect an enhancement in email deliverability.

Expect Higher Conversion

I mean. this is a no brainer. What will happen if you reach your intended target audience with enhanced deliverability? Conversions! Opting for DMARC will ultimately result in better conversion and profit.

A Proactive Measure to Threats

As we discussed before, you can be assured that you leave no stone unturned by going for the DMARC policy. Since you are complying with the latest regulations you can brand and position yourself in the market in a better way.

We hope that you have now gained a pretty good peak at the importance of DMARC. So, how to make your eCommerce site DMARC compliant? It's pretty straightforward like we said.

You should tick all the checklists we have mentioned before by setting up DMARC for your eStore. Make sure your eCommerce store is adhering to the Domain-based Message Authentication, Reporting, and Conformance (DMARC) policy, Sender Policy Framework (SPF), and/or DomainKeys Identified Mail (DKIM).

You are probably wondering how to do that. You're at the right place and we are here just for that! We are well and will be aware of any regulatory changes happening in the tech and eCommerce space. With the years of expertise we hold in pride, we'd be able to make your website adhere to DMARC, ADA, and any of the upcoming regulations with ease.

It is high time you should be aware of the regulations that your eStore should adhere to. Keep your eyes closely on this changing tech space to ensure your eStore functions properly without any compliance issues.