How to Reduce Cart Abandonment in Shopify?

Witnessing your favorite sports team lose does hurt. But you know what hurts the most? Seeing your visitors not converting right at the edge of the sales funnel. Ahh, that feeling. We can't really put it into words, especially when you tried so hard to pull visitors to your eStore, only to lose them at the end.

I mean let's imagine this for a bit: Customers find your website, find their favorite product, and most importantly, spend their valuable time at your site. But right when they're about to click “Confirm order" they're changing their mind. The frustration is sky high and no, no, and no. We're gonna say NO to cart abandonment and figure out how to reduce cart abandonment in Shopify, right here and right now!

At the end of this blog, you'll get a fair idea of why your customers abandon their cart and the effective ways to tackle this major headache that many Shopify owners are facing.

Before we implement effective ways to recover abandoned carts in Shopify, we should first put ourselves in the shoes of our customers. You understand your customers better than anyone. What we should do here is to make a list of things that contribute to shopping cart abandonment in Shopify.

So, why would they decide to say no to a product they were on the edge of purchasing? Let's make a list of reasons why people would abandon their cart in Shopify and how we can reduce cart abandonment in Shopify.

It's 2023 we're living in and people have a lot more options than before. So, people can easily abandon not only their cart but also your whole website. To reduce shopping cart abandonment, ask for less and only the essential information that you would want. Go for the minimalistic way when it comes to asking for vital information so people can buy your products on the go without writing their whole story on the conversion funnel.

This is one of the major factors that lead to cart abandonment in Shopify. Be transparent about your pricing, which includes the shipping fee and the taxes for your product. If a user sees one type of price at one point and sees a beefed-up price at the cart, the chances of them abandoning your cart is high. So, even when you're running ads and other advertisements, being transparent on the pricing is a vital aspect to look out for.

During the checkout process, people would have minimal to no time for anything other than buying your product. So, do not use any payment gateways which doesn't offer great user experience. This would surely put them off and might lead to checkout abandonment in your Shopify store. So, make the checkout process simple, clean and neat.

There are multiple payment gateways that offer accelerated checkout processes. PayPal and all other major payment gateways provide accelerated checkouts these days. Check those out and if you need some support on choosing the right payment gateway, we can talk and help you with it.

We're all humans and we tend to settle for the better product at the lowest price possible. This has become even more popular given the fact that there is ample competition in the market. Once again, the more the merrier! More competition simply means more choices for your visitors. No matter what we do visitors will abandon their cart to look for better deals. So, now's your chance to make a deal that they can't refuse!

Give your abandoned visitors a sweet deal that they can't say no to! Offer free shipping, slash the price during peak sales, or anything that would lure them back to purchasing your product.

You're trying to sell your product to as many people as possible. Having a payment mode that speaks only to you is not reasonable. Moreover, customers have different preferences when it comes to paying for their purchases. So, we can safely say that you should provide multiple payment options to your customers. Having many payment options like Credit/debit cards, digital wallets, PayPal, and much more would surely increase the convenience for your customers and ensures to reduce checkout abandonment. Remember – the more the merrier!

Shopping online involves a lot of questions for your customers. Will the product I receive match my expectations? How could I decide If I hadn't seen it before my eyes? What if it doesn't fit or isn't something that I want? These are the questions that we can't provide answers to but we can surely make the customers feel welcome if they do have these questions! To ensure their trust is gained, we should offer an effortless returns policy in place to make the whole process as convenient as possible for them.

Implementing re-targeting campaigns through email is a potent tool to reduce cart abandonment in Shopify. make your re-targeting emails more personalized and relatable to your customers. Keeping that touch with your abandoned visitors, especially with a discount and clear communication would surely encourage them to return and finalize their purchase.

Just like we discussed before your customers have ample of choices to go to! Well, we shouldn't let them. To make sure that they stay on your website to crawl their favorite products, your website should be easily accessible and simple for your customers. So, make your Shopify store an elegant place. If you need any help you can contact the best Shopify development company to help you with that!

Building a sense of community around your brand can be powerful. Encouraging customer reviews, testimonials, and users' real-life experiences of your product establishes a connection and social proof. Engaging with customers through feedback forms, review forms, or blog posts creates a dialogue and fosters a connection beyond the transactional aspect of shopping.

No matter how clear your product descriptions and shipping instructions are, there will always be something we'll miss out that our customers will look for. To tackle this, we can implement a chatbot in your Shopify store to let any frequently asked and common questions be answered by the bot in real time.

eCommerce isn't just about selling stuff; it's about giving your customers a fantastic shopping experience. From honest prices to giving proof of your products, it's all geared to reduce shopping cart abandonment in Shopify. Keeping the foundations right is more than enough to reduce cart abandonment in Shopify.

If you have any doubts or looking for help to recover your abandoned cart in Shopify, don't hesitate a second and reach out to us! With our Shopify developers and an excellent Digital Marketing team, we are here to assist you every step of the way!