How to improve Magento 2 site speed and performance?

In modern days, customers expect fast loading of pages when accessed from mobile or desktop for a smoother shopping experience. Long story short, speed matters for better conversions and boosting business revenue as It keeps the customers engaged in the site and reduces the bounce rate. 

Most importantly, site speed is also a huge ranking factor for the Google Search algorithm.

Here, we have laid out 12 practical ways followed by one of the best Magento app development companies to speed up your Magento 2 site!

1. Varnish caching

Varnish is an HTTP accelerator for managing heavy-content dynamic sites. It helps in reducing the time to process the server request, improving the overall Magento 2 site speed. 

You can configure the varnish cache in the Magento backend store. You can adjust time-outs for the page cache and add access lists for IP addresses.

2. Minimizing CSS and JS files

The unnecessary character and whitespaces should be removed in CSS and JS files. By doing this, your Magento site will become lite as a feather. The server will now process smaller-size files, which in turn helps boost site performance. Ultimately the response time becomes faster than before. This can be done in Javascript settings in the Store settings of the Magento backend. You can also merge CSS and JS files to optimize speed.

As a result, the page is rendered quicker thereby increasing the site's performance.

3. Image optimization

The slow loading of the images frustrates the customers. To improve the speed of image loading, the following methods have to be practiced.

  • New WebP file format for product images
  • Resize and Compress the image
  • Prefer using a lightweight theme
  • Get extensions to optimize the data
  • Vector images to improve image quality

4. CDN Setup

A Content Delivery Network (CDN) is a geographically distributed network. It reduces the distance between the client's browser and the primary server. By using CDN, the content is delivered faster to the client and the speed is improved in Magento. 

It can be a bit technical. But you can simply configure CDN for your Magento website with the help of the best Magento App Development Companies!

5. Switch to fastest Magento hosting

Inexpensive and unmanaged hosting will lead to the slow performance of the site. Be aware that shared hostings are not advisable if you opt for fast-loading sites. 

Before choosing the hosting platform, ensure that it fits your scale, technology stacks, and speed requirements.

6. Clean Magento logs and database

Generally, Magento stores a large number of database logs to keep your store running. These logs have to be periodically cleaned otherwise it will make the database heavy and slow down the Magento performance. 

Cleaning logs from time to time helps in improving database performance, thereby improving the site speed. 

Want to skip all this and just focus on the growth of your business? We’ll speed up your Magento site in no time. Contact us now!

7. Avoid JavaScript bundling

The Javascript technique is an optimization technique that helps to reduce the number of HTTP server requests for Javascript files. However, it will take time to Bundle JS files. 

You can disable JS bundling from the Store configuration of the Magento backend by the simple enable/disable option.

8. Site audit

Magento site audits include these components,

  • Magento performance audit
  • Javascript/CSS/HTML preview 
  • Database audit
  • UI/UX review.

These audits will identify the lazy page load, lazy page elements, page weight, and number of server page requests on your site.

9. Optimize Time to First Byte

TTFB (Time To First Byte) is the speed metric to check the response time. It says how many milliseconds it takes for your server to respond to a client’s request. 

Some of the best ways to optimize your TTFB includes,

  • Browser caching
  • Match server to incoming traffic
  • Remove unnecessary extensions
  • Reduce web page sizes
  • Image compression

10. Magento recent updates

Magento periodically sends updates to optimize the platform’s security and functions. Ensure that you regularly update the Magento 2 store to improve its performance. The latest version will offer high site performance. Additionally, the new version will check the quality check for extensions.

You can easily stay up-to-date by employing the best and leading Magento development company.

11. PHP code optimization

Unoptimized code will leave the site a bit heavy, leading to a slower speed. One of the ways to boost site performance is to optimize the PHP codes. You can use PHP accelerators that cache the scripts for fast loading.

This will identify the slow code that is causing speed issues which can be mitigated easily.

Wrapping up

Optimizing your Magento store will give you higher search engine rankings and higher customer potential. It is essential to optimize your Magento site periodically to keep customers engaged and active on your site.

Contact Digital Radium – One of the leading Magento app development companies to boost your online presence!


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